Amagi Media Labs IPO

About the company

Incorporated in 2008, Amagi Media Labs is engaged in cloud-based broadcast and connected TV technology. The company offers solutions to media companies for the distribution and monetisation of their video content over the internet. The company’s platform allows broadcasters, content owners, and digital publishers to engage with their audiences via smart TVs, mobile devices, and streaming apps, thereby minimising their reliance on traditional cable and set-top box infrastructures. Amagi Media Labs runs its business through three main solution areas: the cloud modernisation area is all about assisting TV networks to get rid of costly, hardware-heavy broadcasting systems and move towards cloud-based workflows. The streaming unification division represents the biggest chunk of the company’s revenue and deals with the increasing distribution complexity of OTT. As content owners distribute more and more across SVOD, AVOD, and FAST models, the company has developed a single platform system that makes content distribution, analytics, and performance optimisation a much more straightforward and attractive solution. Products like Amagi NOW, PLANNER, and ON DEMAND give customers the opportunity to run multiple streaming models from a single point of control, thus making operations faster and easier. The monetisation & marketplace area is all about helping customers extract the maximum possible revenue from their content through the use of sophisticated advertising technology and worldwide content licensing. Streaming unification business contributed 52.86% of revenue, followed by monetisation & marketplace business at 25.28% while cloud modernisation contributed 21.86% in H1FY26. The company catered to a diversified and worldwide customer base of more than 400 content providers, over 350 distributors, and more than 75 advertisers across 40+ countries as of September 2025. The company has established strong bonds with major global media and entertainment players and has worked with more than 45% of the top 50 listed media companies by revenue. Some of the key customers are Vevo, Lionsgate Studios, DAZN, E. W. Scripps, Sinclair Inc., VIZIO, Roku, The Trade Desk, and JioAds. Amagi Media Labs generates a major portion of its revenue from international markets. In H1FY26, the Americas region accounted for 73.23% of total revenue, while Europe (including the UK) brought in 17.27%. The Asia Pacific region contributed 6.94%, and the Middle East and India were responsible for 1.65% and 0.91%, respectively. The company is a media technology company that taps into a ₹43,110 crore serviceable addressable market (SAM) in the US as of December 2024, and the market is expected to reach ₹80,210 crore by 2029 at a 13.3% CAGR. Three major changes together are transforming the media industry: one, broadcasters are swapping their traditional infrastructures for those in the cloud with streaming and CTV advertising rapidly expanding from ₹3,08,940 crore to ₹6,01,070 crore by 2029; second, ad spends will nearly double; and third, AI-based technologies are revolutionising content workflows. The broadcast and streaming AI solutions industry, which is just a part of the whole, will reportedly grow 4x from $5 billion to $20 billion by 2029. Since the USA holds 66% of the market share and on the one hand the traditional broadcasting is going down, on the other the digital platforms are soaring, the industry is giving the preference to the cloud, native, AI, powered platforms capable of offering end-to- end solutions across content creation, distribution, and monetisation a structural change that is opening a lot of opportunities for vertical SaaS players. As traditional broadcasting continues to decline with streaming and CTV advertising surging, Amagi's cloud, native architecture is placing the company in a position to capture migrating spending. The 4x AI market expansion offers a great deal of potential upside, with Amagi already bringing AI to all parts of its platform via smart scheduling, automated promotions, and sports highlights initiatives. Now, Amagi Media Labs Ltd is launching its initial public offering (IPO), which consists of a fresh issue of ₹816 crore and an offer for sale of ₹973 crore. The total issue size of the IPO is ₹1,789 crore. Its shares will be listed on the NSE and BSE. ### **How to apply for the Amagi Media Labs IPO?** If you are interested in this investment opportunity but unsure how to apply for the Amagi Media Labs IPO, here are the steps that you need to follow. When the public issue opens for subscription, one can follow this step-by-step guide on how to apply for the Amagi Media Labs IPO on Upstox: - Log in to your Upstox account, using your six-digit PIN - After logging in, click on ‘Discover’ - On the ‘Discover’ tab, you will find the ‘Invest in IPO’ section - Under the Invest in IPO section, look for the ‘Amagi Media Labs IPO’ tab and click on it - Now fill in all the required information, like ‘bid price’ and ‘lot size’ - Confirm and click on ‘Apply’ - Accept the mandate on your UPI app ### **How to check Amagi Media Labs IPO Allotment Status? ** When the allotment process is completed, you can check the status of your application on the Upstox app. Share allotment is generally completed on the next working day after an IPO closes. Here’s a step-by-step guide on how to check the Amagi Media Labs IPO allotment status: - Login to your Upstox account, using your six-digit PIN - After logging in, click on ‘Discover’ - On the ‘Discover’ page, you will find the ‘Invest in IPO’ section - Under the Invest in IPO section, you will find the ‘View all’ option - Once you click on ‘View all’, you will be directed to the ‘IPO’ tab - In the ‘IPO’ tab, click on ‘My applications’ - In ‘My applications’, under the History section, your Amagi Media Labs IPO allotment status will be mentioned ### **How to pre-apply for the Amagi Media Labs IPO?** You can pre-apply for the Amagi Media Labs IPO on Upstox. The pre-application for this IPO, which means the pre-apply open date, usually begins a day before the IPO opens for subscription. Follow these steps to pre-apply for the IPO: - Login to your Upstox account, using your six-digit PIN - After successfully logging in, click on ‘Discover’ - On the Discover tab, you will find the ‘Invest in IPO’ section - Under the Invest in IPO section, look for the ‘Amagi Media Labs IPO’ tab and click on it - Now fill in all the required information, like ‘bid price’ and ‘lot size’ - Confirm and click on ‘Pre-Apply’ - Accept the mandate on your UPI app

GMP trend (Grey Market Premium by date)

Financial performance (₹ Cr)

Subscription breakup (final, times)

IPO Roadmap / Timeline

1. IPO Opens

   Completed
   13 Jan 2026

   Bidding starts for all investor categories

2. IPO Closes

   Completed
   16 Jan 2026

   Last day to place your bid

3. Basis of Allotment

   Completed
   19 Jan 2026

   Share allotment finalised

4. Refund Initiation

   Completed
   20 Jan 2026

   Refunds credited for non-allottees

5. Credit to Demat

   Completed
   20 Jan 2026

   Allotted shares credited to demat account

6. Listing on Exchange

   Completed
   21 Jan 2026

   Shares list on NSE / BSE

Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.