B.A.G.Convergence IPO

About the company

Incorporated in 2007, B.A.G Convergence Limited is a growing digital media and technology company specialising in digital content creation, producing text, audio, video, and infographics including a wide range of categories such as current affairs, sports, infotainment and more. The company operates through website like news24online.com, e24bollywood.com and mobile apps like News24, E24 in english and hindi. The company generates revenue through ad revenue, while content aggregators and government agencies help generate additional income. In FY25, domestic digital services constituted 78.13% of revenue, while rest of the digital income came in foreign currency. Meanwhile, delivery channels like website URL accounted for 74.48% of the revenue led by news24online.com (37.54%) and hindi.news24online.com (30.70%), while social media account offerings contributed 25.52% of revenue, led by Youtube contributing 22.74%.

Financial performance (₹ Cr)

Subscription breakup (final, times)

IPO Roadmap / Timeline

1. IPO Opens

   Completed
   30 Sept 2025

   Bidding starts for all investor categories

2. IPO Closes

   Completed
   03 Oct 2025

   Last day to place your bid

3. Basis of Allotment

   Completed
   06 Oct 2025

   Share allotment finalised

4. Refund Initiation

   Completed
   07 Oct 2025

   Refunds credited for non-allottees

5. Credit to Demat

   Completed
   07 Oct 2025

   Allotted shares credited to demat account

6. Listing on Exchange

   Completed
   08 Oct 2025

   Shares list on NSE / BSE

Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.