
Back in 2013, despite his family’s apprehension, Aman Gupta forged a partnership with Sameer Mehta to launch the boAt brand. And Gupta’s gambit paid off, with boAt becoming one of the most popular homegrown audio brands in India. Since its inception, Imagine Marketing – which owns and operates the boAt brand – has witnessed a meteoric rise. In fact, as of September 2021, boAt held a market share of 48% and 23% in India’s branded wireless hearables and smartwatch segments respectively. This makes it the number one wireless hearables brand and number two smartwatch brand in India, in terms of volumes. Now, this fast-growing digital-first consumer products company is all set to tap the equity markets through the IPO route. The boAt IPO will be a combination of an offer for sale as well as a fresh issue. The money raised from the fresh issue of the boAt Ltd IPO will be used for repayment of debt and general corporate purposes.
| Date | GMP (₹) | Est. Listing | Change |
|---|---|---|---|
| 04 Sep | ₹0 | ₹0 | 0 |
| 03 Sep | ₹0 | ₹0 | 0 |
| 02 Sep | ₹0 | ₹0 | -1 |
| 01 Sep | ₹1 | ₹1 | 0 |
| 31 Aug | ₹1 | ₹1 | +1 |
| 30 Aug | ₹0 | ₹0 | -1 |
| 29 Aug | ₹1 | ₹1 | 0 |
| 28 Aug | ₹1 | ₹1 | 0 |
Bidding starts for all investor categories
Last day to place your bid
Share allotment finalised
Refunds credited for non-allottees
Allotted shares credited to demat account
Shares list on NSE / BSE
Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.
| Investor Type | Min Lots | Min Shares | Min Amount | Max Lots | Max Amount | Notes |
|---|---|---|---|---|---|---|
| Retail | 1 | 0 | ₹0 | Infinity | ₹NaN | ≤ ₹2,00,000 |
| sHNI (Small HNI) | Infinity | NaN | ₹NaN | Infinity | ₹NaN | ₹2L – ₹10L |
| bHNI (Big HNI) | Infinity | NaN | ₹NaN | Infinity | ₹NaN | > ₹10L |
| Category | Reservation | Shares Offered | Amount (₹ Cr) | Shares Bid | Subscribed | Allotment % |
|---|---|---|---|---|---|---|
| QIB | 50% | NaN | NaN | NaN | 0.00x | 100% |
| NII | 15% | NaN | NaN | NaN | 0.00x | 100% |
| Retail | 35% | NaN | NaN | NaN | 0.00x | 100% |
Retail is a lottery-based allotment when oversubscribed; QIB/NII get pro-rata. Probability ≈ 1 / subscription times (100% if under-subscribed).