Crazy Snacks IPO
smelistedAbout the company
Incorporated in 1995, Crazy Snacks offers a wide range of bakery products to meet the everyday needs of Indian consumers. It offers 150 products priced between ₹2 to ₹170 including bread, buns, cakes and rusks. It also specialises in snacks including namkeen, chips, popcorn, and potato sticks priced between ₹5 and ₹50, through its subsidiary named “Crazy Bakery Udyog Private Limited”. The company offers its products under three brands: Crazy, Bity, and Baked Gold. Crazy offers affordable products across all categories for everyday snacking and bakery needs. Bity focuses on premium cakes, breads, and buns for customers seeking higher quality, and Baked Gold specialises in premium cookies and rusks for a more refined, indulgent experience. The company operates two manufacturing facilities - Crazy Snacks Limited and its subsidiary Crazy Bakery Udyog Private Limited. Both facilities are located in Gorakhpur, Uttar Pradesh. Product wise, rusks and bread together contributed 85.16% of revenue in 9MFY26. Rusk is sold under the Crazy brand in the ₹5 to ₹75 price range for everyday consumption, and the premium variety is available under the premium Baked Gold brand. The company manufactures and sells over seven varieties of bread in flavours such as brown, multigrain, and milk, priced from ₹12 to ₹60. The company primarily operates in North India and has 35 vehicles across North India. As of March 2025, the company’s distribution network includes 2,045 distributors, up from 1,425 in 2023. Uttar Pradesh is its largest market and has 1,687 distributors in 9MFY26, with a strong presence also maintained in Bihar, and additional operations in West Bengal, Jharkhand, and Odisha. UP and Bihar together contributed 94.76% of revenue in 9MFY26 and the company does not export any product as of the date of RHP.
GMP trend (Grey Market Premium by date)
| Date | GMP (₹) | Est. Listing | Change |
|---|---|---|---|
| 30 Jun | ₹0 | ₹42 | 0 |
| 29 Jun | ₹0 | ₹42 | 0 |
| 28 Jun | ₹0 | ₹42 | 0 |
| 27 Jun | ₹0 | ₹42 | 0 |
| 26 Jun | ₹0 | ₹42 | 0 |
| 25 Jun | ₹0 | ₹42 | 0 |
| 24 Jun | ₹0 | ₹42 | 0 |
| 23 Jun | ₹0 | ₹42 | 0 |
Strengths
- Strong presence in the packaged snacks and beverages market.
- Established distribution and dealer network supporting product reach.
- Consistent growth in revenue and profitability.
- Diversified product portfolio catering to different consumer preferences.
- Expansion plans aimed at increasing production capacity.
- Focus on debt reduction and strengthening the balance sheet.
- Benefits from rising demand for branded packaged food products in India.
- Experienced management team with industry knowledge.
Risks
- Operates in a highly competitive FMCG and snacks industry.
- Vulnerable to fluctuations in raw material prices.
- Dependence on maintaining distributor and retailer relationships.
- Existing borrowings may impact financial flexibility.
- Business performance may be affected by changing consumer preferences.
- Regional concentration could expose the company to localized market risks.
- SME-listed stocks generally face lower liquidity than mainboard stocks.
- Margin pressure may arise from increasing input and operating costs.
Financial performance (₹ Cr)
Subscription breakup (final, times)
IPO Roadmap / Timeline
IPO Opens
Completed25 Jun 2026Bidding starts for all investor categories
IPO Closes
Completed30 Jun 2026Last day to place your bid
Basis of Allotment
Completed01 Jul 2026Share allotment finalised
Refund Initiation
Completed02 Jul 2026Refunds credited for non-allottees
Credit to Demat
Completed02 Jul 2026Allotted shares credited to demat account
Listing on Exchange
Completed03 Jul 2026Shares list on NSE / BSE
Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.
Lot size & minimum investment
| Investor Type | Min Lots | Min Shares | Min Amount | Max Lots | Max Amount | Notes |
|---|---|---|---|---|---|---|
| Retail / Individual | 1 | 3000 | ₹126,000 | 1 | ₹126,000 | 1 lot only |
| HNI | 2 | 6000 | ₹252,000 | 2 | ₹252,000 | Min 2 lots |
Shares reserved per category & allotment probability
| Category | Reservation | Shares Offered | Amount (₹ Cr) | Shares Bid | Subscribed | Allotment % |
|---|---|---|---|---|---|---|
| QIB | 50% | 3,827,161 | 15.5 | 0 | 0.00x | 100% |
| NII | 15% | 1,148,148 | 4.65 | 1,079,259 | 0.94x | 100% |
| Retail | 35% | 2,679,012 | 10.85 | 107,160 | 0.04x | 100% |
Retail is a lottery-based allotment when oversubscribed; QIB/NII get pro-rata. Probability ≈ 1 / subscription times (100% if under-subscribed).
