
ICICI Prudential AMC is one of the oldest asset management companies in India, with a history of over 30 years. The company is a joint venture between ICICI Bank and Prudential Corporation Holdings Limited, which is a leading life and health insurer with more than 1.8 crore customers across 24 Asian and African markets. Its asset management wing, Eastspring, manages $258 billion globally. ICICI Prudential AMC is the top-ranked Indian asset management company with a 13.3% market share as of September 30, 2025, in terms of active mutual fund quarterly average assets under management (QAAUM). The company is managing the total mutual fund assets of ₹10.14 lakh crore and has 1.55 crore customers. In 30+ years of operating history in the asset management industry, the company has become the second-largest AMC and leader in the equity and equity-oriented schemes segments with 13.6% market share. The company manage the largest number of schemes in the mutual fund industry with 143 schemes, including 44 equity and equity-oriented schemes, 20 debt schemes, 61 passive schemes, 15 domestic fund-of-funds, and other categories. The top three major funds with QAAUM are ICICI Prudential Balanced Advantage Fund (₹65,800 crore), ICICI Prudential Multi-Asset Fund (₹64,580 crore), and ICICI Prudential Value Fund (₹54,380 crore). The company has 272 offices in 23 states and 4 union territories. The distribution ecosystem consists of 110,719 individual and institutional mutual fund distributors (MFDs), 213 national distributors, and 67 banks, including ICICI Bank, which the company uses to extend its reach through the bank's 7,246 branches. Direct sales are 27.1% of equity and equity-oriented QAAUM, whereas MFDs contribute 37.7%, national distributors 15.8%, ICICI Bank 8.3%, and other banks 11.1%. With ₹6.61 lakh crore in monthly average AUM (MAAUM) and 13.7% market share and over 60 lakhs investors, the company has created the largest Indian Individual Investor franchise, which accounts for 61.1% of the total mutual fund MAAUM and 85.7% of equity-oriented schemes. Systematic transaction flows stood at ₹4,800 crore in September 2025, which is more than twice what they were at ₹2,350 crore in March 2023. There are 64 lakhs investors of the company, each having at least one folio for systematic transactions, and 92.5% of systematic transactions are of more than 5 years of tenure, thus ensuring stable and predictable flows. Apart from mutual funds, the company has an Alternates business with ₹72,930 crore QAAUM as of September 30, 2025, consisting of Portfolio Management Services (PMS) with QAAUM of ₹25,290 crore, Alternative Investment Funds (AIFs) at ₹14,650 crore, and offshore advisory services at ₹32,910 crore. The PMS business is servicing 26,451 clients across 25 strategies, while AIFs cover equity strategies, private credit, long-short strategies, and real estate. The company provides Eastspring Investments with advisory services in the markets of Japan, Taiwan, Hong Kong, and Singapore. The Indian mutual fund market has been vibrant, and its growth has been strong over the past few years due to the financialisation of savings, the rising participation of retail investors, and the awareness of investors. The industry's active mutual fund QAAUM, as per the CRISIL report, grew at a CAGR of 28.9% from FY23 to FY25, thereby reaching a significant domestic investors' scale as they increasingly embrace mutual funds as a preferred investment vehicle. The equity and equity-oriented segment has been a major factor in the industry's growth, increasing at a CAGR of 36.2% during the same period. The company has upgraded its technology stack by moving to a cloud-based infrastructure, releasing improved websites, and an 'i-Invest' mobile app (22 lakhs downloads). For H1FY26, 95.3% of purchase transactions (1.10 crore transactions) were completed digitally. The company is very active on social media platforms and has more than 40 lakhs YouTube subscribers on its Mutual Fund and ETF channels with over 1,400 videos. During the same period, the digital channels facilitated 12 lakhs new customer onboardings. Now, ICICI Prudential Asset Management Company Innovations Ltd is launching its initial public offering (IPO), which consists of an offer for sale of ₹10,602.65 crore. Its shares will be listed on the NSE and BSE. ### **How to pre-apply for the ICICI Prudential AMC IPO?** You can pre-apply for the ICICI Prudential AMC IPO on Upstox. The pre-application for this IPO, which means the pre-apply open date, usually begins a day before the IPO opens for subscription. Follow these steps to pre-apply for the IPO: - Login to your Upstox account, using your six-digit PIN - After successfully logging in, click on ‘Discover’ - On the Discover tab, you will find the ‘Invest in IPO’ section - Under the Invest in IPO section, look for the ‘ICICI Prudential AMC IPO’ tab and click on it - Now fill in all the required information, like ‘bid price’ and ‘lot size’ - Confirm and click on ‘Pre-Apply’ - Accept the mandate on your UPI app ### **How to apply for the ICICI Prudential AMC IPO?** If you are interested in this investment opportunity but unsure how to apply for the ICICI Prudential AMC IPO, here are the steps that you need to follow. When the public issue opens for subscription, one can follow this step-by-step guide on how to apply for the ICICI Prudential AMC IPO on Upstox: - Log in to your Upstox account, using your six-digit PIN - After logging in, click on ‘Discover’ - On the ‘Discover’ tab, you will find the ‘Invest in IPO’ section - Under the Invest in IPO section, look for the ‘ICICI Prudential AMC IPO’ tab and click on it - Now fill in all the required information, like ‘bid price’ and ‘lot size’ - Confirm and click on ‘Apply’ - Accept the mandate on your UPI app ### **How to check ICICI Prudential AMC IPO Allotment Status? ** When the allotment process is completed, you can check the status of your application on the Upstox app. Share allotment is generally completed on the next working day after an IPO closes. Here’s a step-by-step guide on how to check the ICICI Prudential AMC IPO allotment status: - Login to your Upstox account, using your six-digit PIN - After logging in, click on ‘Discover’ - On the ‘Discover’ page, you will find the ‘Invest in IPO’ section - Under the Invest in IPO section, you will find the ‘View all’ option - Once you click on ‘View all’, you will be directed to the ‘IPO’ tab - In the ‘IPO’ tab, click on ‘My applications’ - In ‘My applications’, under the History section, your ICICI Prudential AMC IPO allotment status will be mentioned
Bidding starts for all investor categories
Last day to place your bid
Share allotment finalised
Refunds credited for non-allottees
Allotted shares credited to demat account
Shares list on NSE / BSE
Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.
| Investor Type | Min Lots | Min Shares | Min Amount | Max Lots | Max Amount | Notes |
|---|---|---|---|---|---|---|
| Retail | 1 | 6 | ₹12,990 | 15 | ₹194,850 | ≤ ₹2,00,000 |
| sHNI (Small HNI) | 16 | 96 | ₹207,840 | 76 | ₹987,240 | ₹2L – ₹10L |
| bHNI (Big HNI) | 77 | 462 | ₹1,000,230 | 82 | ₹1,065,180 | > ₹10L |
| Category | Reservation | Shares Offered | Amount (₹ Cr) | Shares Bid | Subscribed | Allotment % |
|---|---|---|---|---|---|---|
| QIB | 50% | 25,087,553 | 5301 | 0 | 0.00x | 100% |
| NII | 15% | 7,526,266 | 1590.3 | 0 | 0.00x | 100% |
| Retail | 35% | 17,561,287 | 3710.7 | 0 | 0.00x | 100% |
Retail is a lottery-based allotment when oversubscribed; QIB/NII get pro-rata. Probability ≈ 1 / subscription times (100% if under-subscribed).