
Kiaasa Retail is a women-focused fashion brand engaged in the design, sourcing and sale of ethnic wear and accessories which operates through an omni-channel model including exclusive brand outlets (EBOs), franchise stores and online platforms . The company’s product portfolio includes sarees, kurtas, kurta sets, lehengas, tops, bottom wear, dresses, dupattas, winter wear, handbags and jewelry with a focus on affordable fashion for tier-2 and tier-3 cities. In FY25, the major contributor to the revenue was Salwar-Kurta-Dupatta, which accounted for 80.56%, followed by Kurta at 6.88%, whereas other segments such as lehengas, gowns, and accessories accounted for smaller shares. The major source of revenue for the company comes from B2C retail business (72.84%) through offline and online stores, followed by B2B business (26.04%). Geographically, Uttar Pradesh accounted for 21.11%, followed by Delhi at 11.61%, Haryana at 7.93% and 15+ other states in FY25. As of September 30, 2025, it operates 122 Exclusive Brand Outlets across 70 cities with a mix of FOFO (14 stores), FOCO (94 stores) and 14 company-owned stores as of Sep 2025. The company also sells through its website and platforms like Amazon, Flipkart, Myntra and LimeRoad. Additionally, it runs a “Nine99 Store” format, where products are sold at a fixed price of ₹999 to clear excess inventory and target price-sensitive customers which improve inventory turnover and margins .
| Date | GMP (₹) | Est. Listing | Change |
|---|---|---|---|
| 25 Feb | ₹0 | ₹127 | -26 |
| 24 Feb | ₹26 | ₹153 | 0 |
| 23 Feb | ₹26 | ₹153 | +26 |
| 22 Feb | ₹0 | ₹127 | 0 |
| 21 Feb | ₹0 | ₹127 | 0 |
| 20 Feb | ₹0 | ₹127 | 0 |
| 19 Feb | ₹0 | ₹127 | 0 |
| 18 Feb | ₹0 | ₹127 | 0 |
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Share allotment finalised
Refunds credited for non-allottees
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Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.
| Investor Type | Min Lots | Min Shares | Min Amount | Max Lots | Max Amount | Notes |
|---|---|---|---|---|---|---|
| Retail / Individual | 1 | 1000 | ₹127,000 | 1 | ₹127,000 | 1 lot only |
| HNI | 2 | 2000 | ₹254,000 | 2 | ₹254,000 | Min 2 lots |
| Category | Reservation | Shares Offered | Amount (₹ Cr) | Shares Bid | Subscribed | Allotment % |
|---|---|---|---|---|---|---|
| QIB | 50% | 2,822,581 | 35 | 0 | 0.00x | 100% |
| NII | 15% | 846,774 | 10.5 | 0 | 0.00x | 100% |
| Retail | 35% | 1,975,806 | 24.5 | 0 | 0.00x | 100% |
Retail is a lottery-based allotment when oversubscribed; QIB/NII get pro-rata. Probability ≈ 1 / subscription times (100% if under-subscribed).