Macobs Technologies Limited

About the company

## **About Macobs Technologies Limited** Founded in 2019, Macobs Technologies operates within the male grooming industry, specializing in the niche area of below-the-belt grooming, and conducts its business exclusively through e-commerce channels such menhood. They offer a range of products specifically designed for men's grooming needs, encompassing tools like specialized trimmers for sensitive areas, hygiene products tailored for male skin, and a variety of self-care items. These products are developed with a commitment to innovation, safety, and effectiveness, catering to the unique requirements of their target demographic. Beyond its product range, company is dedicated to educating and changing societal perceptions about male grooming, primarily leveraging online platforms. This involves creating and sharing content that promotes awareness and open conversation on topics traditionally considered taboo. Globally, the male grooming market is experiencing a surge in demand, driven by changing perceptions of masculinity and the growing acceptance of men investing time and resources in their grooming routines. This shift is particularly noticeable in urban areas and among the younger demographic, where there's a higher openness to experimenting with grooming products. The ecommerce boom has significantly propelled the market's growth, making a diverse range of products accessible to a broader audience. Regionally, the market varies in terms of product preferences and consumer behaviours. In western markets, there's a higher acceptance and demand for niche grooming products, whereas in emerging markets like India, where the concept is gaining momentum amid changing social norms and rising disposable incomes. The Asian market presents a massive opportunity due to its vast population and growing middle class. However, it also poses unique challenges, such as addressing diverse cultural sensitivities and competing with established local brands. The company's strategy in navigating this market involves a blend of localized marketing efforts, understanding regional consumer preferences, and leveraging digital platforms to reach and educate potential customers. They are primarily engaged in direct-to-consumer sales, catering to a vast and diverse customer base. Their focus on end-user sales means that individual transactions are numerous and varied, making it impractical to single out a small subset of customers as representative of their overall market reach.The company's approach is deeply customer-centric, focusing on understanding and meeting the evolving needs of its consumers through digital engagement and feedback mechanisms. As Macobs Technologies prepares for its Initial Public Offering (IPO), the proceeds from the Fresh Issue will be allocated towards critical objectives: 1. Customer Acquisition - Marketing & Awareness. 1. Prepayment or repayment of a portion of certain outstanding borrowings availed by our Company. 1. Working Capital Requirements. 1. General corporate purposes. 1. To meet the Issue expenses.

Financial performance (₹ Cr)

IPO Roadmap / Timeline

1. IPO Opens

   Completed
   16 Jul 2024

   Bidding starts for all investor categories

2. IPO Closes

   Completed
   19 Jul 2024

   Last day to place your bid

3. Basis of Allotment

   Completed
   18 Jul 2024

   Share allotment finalised

4. Refund Initiation

   Completed
   23 Jul 2024

   Refunds credited for non-allottees

5. Credit to Demat

   Completed
   22 Jul 2024

   Allotted shares credited to demat account

6. Listing on Exchange

   Completed
   24 Jul 2024

   Shares list on NSE / BSE

Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.