Purple United Sales IPO
smelistedAbout the company
Founded in 2014, Purple United Sales specializes in premium children’s fashion, offering apparel, footwear, and accessories. The brand focuses on comfort, safety, and style, using lab-tested materials. Expanding from apparel to footwear via Disney and Mattel partnerships, Purple United adopted an omni-channel strategy, launching an e-commerce platform in 2018. By 2024, it operates 24 exclusive outlets and 14 shop-in-shops across India. Known for its commitment to sustainability, the brand generated 70% of its sales through a multi-channel approach and won the 2024 Emerging Brand award.
Strengths
Risks
Financial performance (₹ Cr)
IPO Roadmap / Timeline
IPO Opens
Completed11 Dec 2024Bidding starts for all investor categories
IPO Closes
Completed13 Dec 2024Last day to place your bid
Basis of Allotment
Completed16 Dec 2024Share allotment finalised
Refund Initiation
Completed17 Dec 2024Refunds credited for non-allottees
Credit to Demat
Completed17 Dec 2024Allotted shares credited to demat account
Listing on Exchange
Completed18 Dec 2024Shares list on NSE / BSE
Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.
Lot size & minimum investment
| Investor Type | Min Lots | Min Shares | Min Amount | Max Lots | Max Amount | Notes |
|---|---|---|---|---|---|---|
| Retail / Individual | 1 | 1000 | ₹126,000 | 1 | ₹126,000 | 1 lot only |
| HNI | 2 | 2000 | ₹252,000 | 2 | ₹252,000 | Min 2 lots |
Shares reserved per category & allotment probability
| Category | Reservation | Shares Offered | Amount (₹ Cr) | Shares Bid | Subscribed | Allotment % |
|---|---|---|---|---|---|---|
| QIB | 50% | 1,295,547 | 16 | 0 | 0.00x | 100% |
| NII | 15% | 388,664 | 4.8 | 0 | 0.00x | 100% |
| Retail | 35% | 906,883 | 11.2 | 0 | 0.00x | 100% |
Retail is a lottery-based allotment when oversubscribed; QIB/NII get pro-rata. Probability ≈ 1 / subscription times (100% if under-subscribed).
