SD Retail Limited

About the company

## **About  SD Retail Limited** SD Retail Limited is a distinguished name in the Indian apparel industry, celebrated for its innovative approach to sleepwear and loungewear. The company operates under the brand SWEET DREAMS, which uniquely blends comfort, style, and functionality to cater to the modern Indian consumer's needs. Specializing in sleepwear for men, women, and children, SD Retail Limited offers an extensive portfolio of products, including pyjamas, night sets, nighties, and t-shirts. Designed to suit various body types and age groups, from toddlers to adults, the brand ensures that its sleepwear meets the diverse needs of its clientele, making it a staple in many households. Beyond sleepwear, SD Retail Limited also ventures into adjacent categories such as loungewear, workout wear, athleisure, and work leisure pants, providing a comprehensive range of comfortable clothing options. The company's state-of-the-art manufacturing facility, equipped with modern machinery and operated by a skilled team, supports its capacity to handle bulk orders efficiently. While the company manages a significant portion of its production internally, it also relies on contract manufacturing to meet large-scale demands, ensuring timely delivery of high-quality products. SD Retail Limited's product offerings are divided into two primary lines: Essentials and Fashion. The Essentials line features classic, lower-priced items with minimal seasonal changes, fostering high repeat purchases throughout the year. In contrast, the Fashion line emphasizes seasonal designs with higher average selling prices and limited repeat purchases, aligning with trends for the Autumn/Winter and Summer seasons. This dual strategy allows the company to cater to varying customer preferences and market demands effectively. The company's robust distribution network spans across India, utilizing exclusive brand outlets (EBOs), multi-brand outlets (MBOs), and various e-commerce platforms such as Myntra, AJIO, Nykaa, Flipkart, and Amazon. This expansive reach enables SD Retail Limited to serve a broad customer base both domestically and internationally. The company’s sales pipeline includes bi-annual roadshows for showcasing seasonal Fashion collections and continuous replenishment strategies for Essentials, managed by a dedicated sales team led by a National Sales Manager. This approach ensures that the company remains responsive to market trends and consumer needs while maintaining strong connections with retail partners and customers. SD Retail Limited prepares for its Initial Public Offering (IPO), the proceeds from the Fresh Issue will be allocated towards critical objectives: 1. Capital expenditure to be incurred by our Company for setting up new exclusive brand outlets (“EBOs”)  1. Funding Working Capital Requirement  1. General Corporate Purpose

Financial performance (₹ Cr)

IPO Roadmap / Timeline

1. IPO Opens

   Completed
   20 Sept 2024

   Bidding starts for all investor categories

2. IPO Closes

   Completed
   24 Sept 2024

   Last day to place your bid

3. Basis of Allotment

   Completed
   22 Sept 2024

   Share allotment finalised

4. Refund Initiation

   Completed
   26 Sept 2024

   Refunds credited for non-allottees

5. Credit to Demat

   Completed
   25 Sept 2024

   Allotted shares credited to demat account

6. Listing on Exchange

   Completed
   27 Sept 2024

   Shares list on NSE / BSE

Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.