Urban Co.Limited

About the company

Urban Company operates a technology-driven, full-stack online services marketplace for quality-driven services and solutions across various home and beauty categories. It operates under 3 business segments: (a) India consumer services covering home, beauty and wellness services; (b) the Native segment selling water purifiers and electronic door locks to consumers; and (c) international business providing home and beauty services in the UAE, Singapore and KSA through their marketplace. The company expanded into home solutions in FY23 and 24 with the launch of water purifiers and electronic door locks under the brand name 'Native'. The company operates its platform at a hyperlocal level, dividing each city into multiple micromarkets with a typical radius of 3-5 km to minimise travel distances; when aggregated across its platform, it operates in over 12,000 service micro markets as of June 30, 2025. The company had 0.70 crore annual transacting consumers and 54,347 average monthly active service professionals in Q1FY26. The average consumer rating given to service professionals on their platform reached 4.79 on a scale of 5.0 in Q1FY26. The company demonstrates strong consumer retention, with the 2017 cohort collectively increasing their net transaction value spend to 1.81 times by 2024. In Q1FY26, approximately 65.84% of active service professionals purchased the company's products, with products under their own brands and exclusive arrangements contributing 46.34% of total product sales to service professionals, aggregating to ₹22.89 crore. The company platform provides electrical, plumbing, and carpentry services with standardised pricing starting from ₹99 for basic repairs and has entered into arrangements with leading online and offline brands to provide installation services. The company’s international business generated revenue of ₹35.89 crore, contributing 9.77% of total revenue from operations in Q1FY26. The company launched operations in the UAE in FY19, providing services in Dubai, Abu Dhabi, and Sharjah, with service professionals completing 0.26 crore service orders between FY23 and Q1FY26. With effect from January 1, 2025, Urban Company migrated its KSA operations to a joint venture structure. The Indian home services market was valued at ₹5,100-5,210 billion (~USD 60 billion) in FY25 and is projected to grow at a 10–11% CAGR to ₹8,400-8,580 billion (~USD 100 billion) by FY30. Rising urbanisation, increasing dual-income households, and greater female workforce participation are creating higher disposable incomes and driving demand for outsourced household services such as cleaning, repairs, beauty, and wellness. Alongside this, the gig economy workforce, a key supply engine for the sector, expanded from 0.77 crore in FY21 to 1.26 crore in FY25 and is expected to reach 2.31 crore by FY30, ensuring a steady pool of service professionals. Urban Company’s household penetration in the top 200 cities is only 7.8% in FY25, leaving significant scope for expansion in existing markets. Currently present in 47 Indian cities, but large potential lies in the next 192 cities beyond the top 8, which represent 62% of the serviceable market. Expansion into these markets can drive scale. InstaHelp (launched January 2025) targets daily cleaning/household help needs, a large, underserved, unorganised market in India. This can significantly expand consumer engagement and frequency of use. Now, Urban Company Ltd is launching its initial public offering (IPO), which consists of a fresh issue worth up to ₹472 crore and an offer for sale worth up to ₹1,428 crore. The total issue size of the IPO is ₹1,900 crore. Its shares will be listed on the NSE and BSE.

Financial performance (₹ Cr)

Subscription breakup (final, times)

IPO Roadmap / Timeline

1. IPO Opens

   Completed
   10 Sept 2025

   Bidding starts for all investor categories

2. IPO Closes

   Completed
   12 Sept 2025

   Last day to place your bid

3. Basis of Allotment

   Completed
   15 Sept 2025

   Share allotment finalised

4. Refund Initiation

   Completed
   16 Sept 2025

   Refunds credited for non-allottees

5. Credit to Demat

   Completed
   16 Sept 2025

   Allotted shares credited to demat account

6. Listing on Exchange

   Completed
   17 Sept 2025

   Shares list on NSE / BSE

Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.