Value 360 Communications IPO
smelistedAbout the company
Incorporated in 2007, Value 360 Communications specialises in providing full-service communication solutions - encompassing both traditional public relations (PR) and new digital medium. It comprises two main divisions: Value 360 Communications (PR focused) and Popkorn PR Plus (digital marketing and content focused). All operations related to PR cover traditional services such as media relations, crisis communication, ESG and investor communication, and brand positioning. The digital division provides social media solutions, performance marketing, content creation, web/app design and development, and on-the-ground activation. Around 85 to 90% of the company’s revenue is generated through their PR services; however, the digital division has also seen continued growth with their revenue share almost doubling from approximately 8% in FY23, to now over 13%. The company has a well-diversified client base across various sectors including information technology, automotive, banking/financial services/insurance (BFSI), media & entertainment, and real estate. The company serviced 312 clients as on January 31, 2026, of which repeat clients represent 50.64% of the total number of clients serviced and 51.68% of the total revenue generated. In just over a 7-year period, the company has serviced more than 1,300 different brands, including well-known names such as Kia, Experion, Ab InBev, MaanSarovar, Yellow Fertility, House of Khemani, and CashKaro. 94.84% of the company’s revenue is generated from their domestic operations during 10MFY26.
GMP trend (Grey Market Premium by date)
| Date | GMP (₹) | Est. Listing | Change |
|---|---|---|---|
| 06 May | ₹0 | ₹98 | 0 |
| 29 Apr | ₹0 | ₹98 | 0 |
| 28 Apr | ₹0 | ₹98 | 0 |
| 27 Apr | ₹0 | ₹98 | 0 |
| 26 Apr | ₹0 | ₹98 | 0 |
Strengths
- Established integrated PR and digital marketing company with 16 years track record
- Operates in growing corporate communications and digital marketing industry
- Asset-light business model supports scalability and margins
- Dual business verticals (PR + digital marketing via Popkorn) enable diversified revenue streams
- Strong profitability growth with improving PAT and high ROE (35%+)
- Efficient capital utilization with healthy return ratios
- Established client relationships and reputation management expertise
Risks
- History of negative cash flows despite profitability
- Ongoing legal proceedings could impact operations
- Dependence on leased properties for operations
- SME IPO — lower liquidity and higher volatility post-listing
- Revenue concentration risk in PR and marketing services segment
- High competition from established advertising and PR agencies
- Business sensitive to economic slowdown and corporate spending cycles
Financial performance (₹ Cr)
IPO Roadmap / Timeline
IPO Opens
Completed04 May 2026Bidding starts for all investor categories
IPO Closes
Completed06 May 2026Last day to place your bid
Basis of Allotment
Completed07 May 2026Share allotment finalised
Refund Initiation
Completed07 May 2026Refunds credited for non-allottees
Credit to Demat
Completed08 May 2026Allotted shares credited to demat account
Listing on Exchange
Completed11 May 2026Shares list on NSE / BSE
Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.
Lot size & minimum investment
| Investor Type | Min Lots | Min Shares | Min Amount | Max Lots | Max Amount | Notes |
|---|---|---|---|---|---|---|
| Retail / Individual | 1 | 1200 | ₹117,600 | 1 | ₹117,600 | 1 lot only |
| HNI | 2 | 2400 | ₹235,200 | 2 | ₹235,200 | Min 2 lots |
Shares reserved per category & allotment probability
| Category | Reservation | Shares Offered | Amount (₹ Cr) | Shares Bid | Subscribed | Allotment % |
|---|---|---|---|---|---|---|
| QIB | 50% | 2,176,166 | 21 | 0 | 0.00x | 100% |
| NII | 15% | 652,850 | 6.3 | 0 | 0.00x | 100% |
| Retail | 35% | 1,523,316 | 14.7 | 0 | 0.00x | 100% |
Retail is a lottery-based allotment when oversubscribed; QIB/NII get pro-rata. Probability ≈ 1 / subscription times (100% if under-subscribed).
