Wakefit Innovations IPO

About the company

Incorporated in 2016, Wakefit Innovations is a direct-to-consumer (D2C) home and furnishings company offering wide range of products, including mattresses, furniture, and furnishings under the brand name “Wakefit”. According to Redseer report, the company was the largest D2C company in terms of FY24 revenue in its category and the fastest homegrown player in the home and furnishings market among organised peers to achieve a total income of over ₹1000 crore in just nine years of operations. The company has expanded from sleep-solutions into a comprehensive one-stop home and furnishing brand covering mattresses, furniture, and décor. It is the only D2C player in India with all three product categories individually contributing over ₹100 crore in FY24, reflecting wide customer adoption across mass to premium segments. Wakefit Innovations has created a robust innovation pipeline that is backed by its structured five-stage R&D process. The company launched 3,070 SKUs during FY25 and 2,333 SKUs during FY24. It has also integrated technology-led offerings like Regul8-Active Temperature Control and Track8-Contactless Sleep Monitoring in its Zense Smart range. Besides, the brand was also one of the early adopters in India to commercialise roll-pack mattress technology that helps in lowering freight costs and facilitating quicker deliveries. The primary product category, which is mattresses, have revenue contributions of 60.65% in H1FY26 and 61.35% in FY25. Furnishings contributed 10.09% in H1FY26 and 11.04% in FY25, indicating healthy diversification, while furniture contributed 29.26% in H1FY26 and 27.61% in FY25. Cross-category loyalty is also strong for Wakefit brand as 22.16% of buyers in furnishings and 17.88% in furniture for H1 FY26 were from existing customer segments. The company operates a vertically integrated model spanning in-house design, engineering, manufacturing, logistics, and installation. The company operates five manufacturing facilities of which two are situated at Bengaluru, Karnataka, two at Hosur, Tamil Nadu and one at Sonipat, Haryana. It has a strategically located supply chain network of one central warehouse, seven inventory holding points and 18 delivery hubs, enabling efficiency and faster deliveries. Integration of roll-pack and flat-pack design principles further reduces logistics cost and supports scalability. The company has a presence across 700 districts through 125 company-owned stores and 1,504 multi-brand outlets as of September 30, 2025, giving it a truly nationwide presence across all 28 states and 6 union territories. Its offline network has scaled rapidly, from just 23 COCO stores in March 2023 to 125 in 30 months, signalling strong retail expansion and deeper customer access. India's home and furnishings market, which was estimated to be worth ₹2.8–3.0 trillion in CY24, is predicted to nearly double to ₹5.2–5.9 trillion by CY30 due to rising incomes, rapid urbanisation, and higher rates of homeownership, as well as consumers' growing demand for organised retail offerings, comfort, and design. WakeFit Innovation is well positioned to benefit from this increase in demand as it is already the largest D2C home and furnishings player in India as of FY24 revenue and growing at a 24.87% CAGR (FY22–FY24), which is 1.64× faster than organised peers. Additionally, it leads all three product categories and has deep D2C penetration, with its own channels contributing 56.97% in FY25 and 64.91% as of September 2025. The company is focused on strategic expansion of COCO stores and enhancing sales through its website. Further, it aims to expand product categories, scale operations and increase customer lifetime value. Now, Wakefit Innovations Ltd is launching its initial public offering (IPO), which consists of a fresh issue of ₹377.18 crore and an offer for sale of ₹911.71 crore. The total issue size of the IPO is ₹1,288.89 crore. Its shares will be listed on the NSE and BSE. ### **How to pre-apply for the Wakefit Innovations IPO?** You can pre-apply for the Wakefit Innovations IPO on Upstox. The pre-application for this IPO, which means the pre-apply open date, usually begins a day before the IPO opens for subscription. Follow these steps to pre-apply for the IPO: - Login to your Upstox account, using your six-digit PIN - After successfully logging in, click on ‘Discover’ - On the Discover tab, you will find the ‘Invest in IPO’ section - Under the Invest in IPO section, look for the ‘Wakefit Innovations IPO’ tab and click on it - Now fill in all the required information, like ‘bid price’ and ‘lot size’ - Confirm and click on ‘Pre-Apply’ - Accept the mandate on your UPI app ### **How to apply for the Wakefit Innovations IPO?** If you are interested in this investment opportunity but unsure how to apply for the Wakefit Innovations IPO, here are the steps that you need to follow. When the public issue opens for subscription, one can follow this step-by-step guide on how to apply for the Wakefit Innovations IPO on Upstox: - Log in to your Upstox account, using your six-digit PIN - After logging in, click on ‘Discover’ - On the ‘Discover’ tab, you will find the ‘Invest in IPO’ section - Under the Invest in IPO section, look for the ‘Wakefit Innovations IPO’ tab and click on it - Now fill in all the required information, like ‘bid price’ and ‘lot size’ - Confirm and click on ‘Apply’ - Accept the mandate on your UPI app ### **How to check Wakefit Innovations IPO Allotment Status?** When the allotment process is completed, you can check the status of your application on the Upstox app. Share allotment is generally completed on the next working day after an IPO closes. Here’s a step-by-step guide on how to check the Wakefit Innovations IPO allotment status: - Login to your Upstox account, using your six-digit PIN - After logging in, click on ‘Discover’ - On the ‘Discover’ page, you will find the ‘Invest in IPO’ section - Under the Invest in IPO section, you will find the ‘View all’ option - Once you click on ‘View all’, you will be directed to the ‘IPO’ tab - In the ‘IPO’ tab, click on ‘My applications’ - In ‘My applications’, under the History section, your Wakefit Innovations IPO allotment status will be mentioned

Financial performance (₹ Cr)

Subscription breakup (final, times)

IPO Roadmap / Timeline

1. IPO Opens

   Completed
   08 Dec 2025

   Bidding starts for all investor categories

2. IPO Closes

   Completed
   10 Dec 2025

   Last day to place your bid

3. Basis of Allotment

   Completed
   11 Dec 2025

   Share allotment finalised

4. Refund Initiation

   Completed
   12 Dec 2025

   Refunds credited for non-allottees

5. Credit to Demat

   Completed
   12 Dec 2025

   Allotted shares credited to demat account

6. Listing on Exchange

   Completed
   15 Dec 2025

   Shares list on NSE / BSE

Post-close dates are indicative as per SEBI T+3 listing framework and may change per registrar updates.